How fonts can help tell a story

Andy Dewhurst

When you’re designing your custom vinyl lettering, one of the first decisions you need to make is which font to use. Believe it or not, this can have a subtle yet powerful effect on the impression you project with your window signage, vehicle wraps, or wall decorations. Movie studios have long exploited this phenomenon. Some.

Netflix gets its own typeface

Andy Dewhurst

Netflix has joined the likes of Apple, Google, and Samsung and created its own bespoke typeface for branding and marketing purposes. The company had been previously using the Gotham font, but the global nature of Netflix’s business means that licensing costs can really stack up. In addition to saving money, the bespoke font will give.

Typography meets augmented reality in new app

Andy Dewhurst

A new app called Weird Type has been launched that allows users to virtually decorate their environment with typography and graphics using augmented reality. Unlike virtual reality, which is an entirely artificial construction, augmented reality (AR) involves modifying a live view of the environment with computer-generated sensory information. The new app unites AR with type,.

Sir Peter Blake presents new typographical work

Andy Dewhurst

Perhaps best known for the iconic cover of the Beatles’ Sgt. Pepper’s Lonely Hearts Club Band album, Sir Peter Blake has had an impressive career. Now aged 85, a new body of his work entitled Dazzle Alphabet has been put on display at the Bohun Gallery of Henley-on-Thames. Each piece in the work focuses on.